FoM: Slay the Social Media Monster

There's dozens of examples out there about the ways brands (and individuals and celebrities) have had major screwups in social media.  Feel free to search for them if you're so inclined.

Bring it, Twitter.

Such tales might have put the Fear of Marketing in you - in this case, you're avoiding the Social Media Monsters.

You may be aware that there are "best practice"  (i.e. rules) for every channel.  And generally, this is true, developed over time and experience as these channels have been used, even though there's some debate on these.

Don't let these rules intimidate you or stop you from getting out there.

To paraphrase what I said in my FOM introductory post (right here) - making a social media post or a tweet or whatever is not like getting a tattoo.  It's here, and it's gone, just like that (and you can delete what you dislike if you really want to in the future).  It's so very temporary, it really is hard to screw it up permanently.

However, to avoid potential problems, this is the what you need to do:

• Negativity or sarcasm can easily go wrong, so I advise newbies to avoid it.
• Make sure you read it several times (watch for typos and grammatical errors).
• Get out there and try.  Just broadcasting things like sales or blog posts is fine to start.  You will get more confidence as you practice.
• If you post something you don't like, delete it!  It'll be gone, just like that!

You don't have to be a channel expert in, say, Twitter, to start tweeting for your business.  Just get moving.

Got a Marketing Monster you want to slay?  I can help!  Drop me a note in the comments or email me at AbanicoMktg@gmail.com