Burn Your Money

Mmm, tasty marketing fail.

Do it.

Put it in a pile and set it on fire.

I'm not kidding.  Well, kind of not kidding.

You are setting fire to your hard-earned cash when you engage in marketing tactics without a plan in place.  The big advantage of the burn-your-money school of marketing planning is at least you get a tasty toasted marshmallow in the process.

You see, it's very common for small businesses to do this - jump straight to tactics without any clear goals in mind.  It's easy to do - tactics take up most of the discussion in the marketing world.

But without a plan, you end up with no consistent brand position, different messages in different channels, no consistent idea of who you're talking to or why... it becomes a huge exercise in mystery and frustration and chaos.

It's no wonder so many of us get so irritated with marketing!

This is so easily fixed!

Simply take the time to sit down, evaluate who your target audience is, how you can serve them, how you can solve their problems, and what they need to know about you.  Articulate the "why" (why customers should choose you) before you go to the "how" (what you will say and where you'll say it).

The rest of the planning process is a lot easier and far less stressful once you do this.

And you won't be burning your money any longer!

Psst, I can help you with this, if you need a little guidance - drop me a note!