You Need A Marketing Plan

Yes, you do.

Lots – if not most – small businesses don’t have a written marketing plan and can't say who their ideal customer might be.  This leads to a lot of wasted time and money and some of us saying, “marketing doesn't work”.

This is much like living in Fort Worth and driving to the World Series of Barbecue© at the American Royal in St. Louis and…

Where to?

• You've never been there and you know little to nothing about the geography or roads between here and there.
• You use no map or GPS or even Google Maps on your phone.
• You just aim your car in a generally northeasterly direction on the first road pointing northeast.
• You hope you can spot the right road signs to get you there along the way.

When you (eventually) get to the St. Louis area, you find out that the American Royal is actually in Kansas City, on the other side of Missouri.  http://www.americanroyal.com/

After that whole experience, you then throw up your hands and say, “Driving to places doesn't work.”

That’s what trying to do marketing without a plan is like.  And you don’t have to be a Fortune 500 company to have a marketing plan, and it doesn't have to be a ten page document with lots of marketing jargon and discussion about “paradigm shift” and “incentivize” and junk.

I can help you with that.  Contact me and let’s get to work.

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