Doing Things on the Cheap (DOTC): A Series

Starting today, I’m going to be sharing with you some ideas for things to do when you don’t have a ton of money and/or time to spend on various activities for your business.  I'm calling it "Doing Things On The Cheap (DOTC)".

Why  yes, my ideal customer includes elephants.

This series assumes you know what your budget is – how much you have to spend in operations (on such things as product, equipment, rent, insurance, tax compliance, etc.), and how much you can invest in marketing activities.

You also know how much time you need to spend on your product/service (to make your revenue goals) and how much time you need for other purposes (for example, most people sleep 49-56 hours a week).

You've also identified your ideal customer, crafted your value proposition and your core message, and have a good idea on where they can be found.

Yes?  Cool.

No?  Let's Talk.

Keep an eye out for posts titled "DOTC" and tagged "cheap stuff".  I'll be talking mostly about marketing tools and tactics, but I want to make sure ya'll are aware of the free/cheap business tools out there - and there's TONS.

So here's a quick tip:

I'm going to discuss various services and apps that Google offers in more depth later, but if you have a Gmail account, you have up to 15GB free storage on Google Drive associated to your account.

This is awesome for being able to access your stuff on the go from various computers and devices, or as a backup tool in case your computer gets fried.

I highly recommend anyone with a Gmail account to use this service, as it's very secure and every day you do not back up your important files is a day you are risking a disaster of epic proportions.

Learn more about Google Drive here and read the basic support information here.  I'm a hard core user of Drive, so if you have any questions, drop me a note!